Reach today's finance decision-makers

When we group the functions we reach today — readers, event participants, CFO Ezine subscribers — the community looks as follows:

The common characteristic is that the finance function has developed a certain level of maturity. SMEs whose finance function is growing gradually find their way into the community.

Left: community per unique company; right: per person/function by company of origin.

1/1 Pagina branded content

You supply your own text and graphic materials; we take care of the layout in your house style.

2/1 Pagina branded content

You supply your own text and graphic materials; we take care of the layout in your house style.

Interview & photography

We produce the text for you based on an interview and take care of the photography.

Standalone publication

A separate standalone publication, distributable as an insert and delivered as a reprint.

How does it work?

The CFO Magazine editorial team draws up a survey with your expertise input and sends it to members of the CFO community. The questionnaire is compiled neutrally, with the primary aim of providing a benchmark for our readership (commercial product/service market research is therefore not the purpose of this concept).

Once we have gathered sufficient responses to present a representative result, we will use your input to create an article. The basis of the article is an interview with your specialists, but a round table discussion or the integration of an illustrative case study are also options. The CFO Magazine editorial team handles production from A to Z.

Output

You get the opportunity to interpret, analyse and comment on the results in an article in CFO Magazine, with digital exposure included. This positions you as an expert and thought leader on a specific topic.

HeThe article is approximately 4 to 8 pages long (depending on the format) and your brand and contact details are integrated throughout. The digital version consists of publishing the article across CFO Magazine's digital media: as a blog article on the website, full text search in the CFO Database and a content clipping in CFO Ezine.

You receive all materials to distribute and publish on your own media (the database of individual results is not included). You can add your list of desired recipients to our ‘controlled circulation’ addresses (max. 500) and include a personalised letter with the mailing for this specific target audience.

Targeted prospecting through a personalised subscription

You choose the companies you want to connect with. For that target audience, we provide a personal and full subscription to CFO Magazine for an agreed period. We arrange a unique, personalised mailing of the magazine.

This way, you combine a relevant message with a tangible communication channel. You immediately demonstrate that you want to add value to the company's finance function and that you invest in the knowledge development of their staff.

• An accompanying letter
• A wrap-around insert
• A personalised cover

Interested in further personalisation? No problem — we are happy to think along with you.

A valuable gift for your prospects

Subscriptions include digital access, article search functions, event discounts, and more. In short: a valuable gift that benefits the entire finance team.

• Digital access to all articles
• Search functions in CFO Database
• Event discounts
• Customisable mailing and personal support

CFO Ezine is published every Tuesday. A digital newsletter to +12k registered email addresses of finance professionals.

The standard advertising options on www.fm.be are as follows:

* Figures 1 July 2025 – 30 June 2026

A journey through the skills and competencies of the CFO function

In this podcast conversation, we rebuild our guest's career from scratch: not a factual list of positions held, but the skills acquired and new insights gained throughout those roles. With a clear human interest angle. Listeners are inspired; younger listeners discover which skills they need to develop for a successful finance career.

CFO Podcast is published on Spotify and on the Financial Media website. Each new episode is promoted via CFO Magazine, CFO Ezine and social media. Each episode also features as a concise article in CFO Magazine.

Your own CFO Podcast episode

We produce a podcast episode tailored to you, fully taken care of. All you need to do is set aside some time for the interview and to give feedback. We encourage you to connect your story and vision to the practical experience of your clients.

The episode is published in CFO Podcast, and you also receive the finished audio file to distribute through your own media channels.

• Dual interview client – partner
• Integration scenes
• Finished audio files – 1 language
• Publication as episode in CFO Podcast
• Visibility via CFO Magazine, CFO Ezine and social media

Voorbeeld

Christiaan De Page, CFO Polysto — aflevering 9, powered by Payhawk

Pre- or post-roll spot

If a full podcast episode doesn't suit you and you'd prefer to deliver a short message before or after an existing episode, this is also possible. We create a powerful audio message together, or you supply a ready-made ‘audio spot’ and we integrate it into our podcast episodes.

Production of the spot by us: +€ 550

Your own podcast

Would you prefer your own podcast for the CFO community? That is also possible. We reach the community and, together with The Podcast Planet, have extensive expertise in podcast production.

Contact us to discuss your idea and receive a tailor-made proposal.

A glimpse behind the scenes of financial management

What actually happens behind the scenes in a finance department? Who monitors the numbers, flags risks and supports the decisions that drive a company forward?

In onze video’s “CFO behind the scenes” krijg je letterlijk een kijkje in de wereld van financieel management. You meet the people behind the reports, analyses and dashboards. You see how finance teams collaborate daily to translate numbers into insights and insights into better decisions. The main characters are not the numbers, but the professionals who work with them every day.

No theoretical explanations — just practice as it really is. From cash flow and reporting to budgets, investments and strategic choices: you see not only the results, but also the process behind them. This reveals that financial management is much more than numbers alone. It is about people, collaboration, insight and the impact that a strong finance team has every day on the success of a company.

Your own CFO Video episode

Your team undoubtedly makes an important difference for CFOs and finance organisations. Whether you implement new technology, provide financial advice, deliver training or ensure the right staffing: your people, expertise and approach also deserve to be seen.

We produce a professional video episode fully tailored to your organisation. Through an interview and on-location footage, we capture your team, your expertise and your story in an authentic way. You only need to set aside time for the interview and to give feedback on the edit; we handle the entire production process.

The episode is published in our CFO Video section and gains additional visibility via CFO Ezine and CFO Magazine. You also receive the finished video, free to use on your own website, social media and other communication channels.

On screen together with your client

The best stories emerge where collaboration delivers results.

In this video, we capture not only your organisation but also the finance team of your client. Together you show how the collaboration contributes to better financial processes, more efficient operations and stronger performance.

We film on location at your client's premises and tell the story from both perspectives. This creates a credible real-world case in which your solution is not sold, but made visible by the people who use it every day.

Here too, we take care of the entire production. The episode is published in our CFO Video section and gains additional visibility via CFO Ezine and CFO Magazine. You also receive the finished video to make the most of your own channels.

Bring your message to our videos

Would you prefer not to produce a full video episode, but still be present in our video series? Then you can opt for a powerful pre-roll or post-roll video message.

You can supply a finished video spot yourself, or we produce a professional video message based on an interview. We integrate it seamlessly before or after a CFO Video episode.

Production of a video message by us (interview, max. 4 min.): +€ 1.800